The Jama; a modern interpretation of Jamevar/Jamavar, is exquisitely intricate embroidery which covers every square millimeter of a pashmina with different designs, traditional or contemporary.
Jamawars were favoured by royalty in the subcontinent and central Asia for use in their imperial clothes and drapes, canopies, and other markers of prestige and pomp. The Jamavars were traditionally woven with bobbins and the best of them would consist of silk warp and pashmina weft. The finest weaves among these had two faces as mirror images of each other, called Dorukhas, or double-sided shawls.
Over the last century and half, the finessing of the quality of fine embroidery led to these shawls being highly valued and coveted. The detailing and intricacy of the embroidery techniques and threads used increased their value and demand, making them more sought-after than the simpler woven designs. This leads us to the modern day interpretations of the Jamavar or the Jamas (as they are affectionately referred to). Each Jama can take a master embroiderer from 1 to 4 years to produce, depending on the design, intricacy, thread used and its particular gauge. Once completed these breathtaking pieces are worthy of a museum and are true works of art and craft.