Andraab is proud to unveil Andraab Collaborations, a new creative programme that marks a significant evolution for the House, extending its distinguished legacy of Kashmiri craftsmanship into the worlds of fashion, lifestyle, design, hospitality and travel.

Through a carefully curated programme of collaborations, commissions and special projects, the initiative will bring together exceptional creative talent and distinctive perspectives, opening new possibilities while honouring the traditions, artistry and craftsmanship at its heart.

To lead this initiative, Andraab is pleased to announce the appointment of Rymn Massand as its first Director of Collaborations.

With over two decades of experience across design, publishing, brand development and creative strategy, Rymn has worked extensively across the worlds of luxury, hospitality, travel, fashion and culture. Her work brings together a strong editorial perspective, a deep understanding of design and a longstanding commitment to creative partnerships.

In her new role, Rymn will shape and lead the House’s collaborations programme, developing meaningful partnerships and bringing together people, ideas and disciplines that will define Andraab’s future projects.

For collaborations and enquiries, please contact collaborations@andraab.com